Tag: user retention

WEB MONETIZATION 9 min read

Interstitial Ads Best Practices: How to Increase Revenue Without Losing Users

Interstitial ads are one of the most effective mobile ad formats available, and one of the easiest to get badly wrong. A full-screen ad placed at the right moment barely registers as an interruption. The same format placed at the wrong moment feels like a wall between the user and whatever they were trying to […]