Tag: ad refresh rate

QUREKA GLOBAL BLOG
AD REVENUE 7 min read

Your CTR Suddenly Dropped? Here’s What May Be Happening

You check your dashboard like you do every day, and something looks off. Impressions are steady. Traffic hasn’t changed much. But your click-through rate has taken a real hit, and you have no idea why. This is one of the more unsettling moments in running a site or app. A CTR drop with no obvious […]